A Timeless Love.

Frank & co.

A Timeless Love

Brand Film

Love is the reason why there’s beauty in the world. And it doesn’t have to always be one thing; love is the feeling we can have towards anyone we feel a strong bond with, someone that makes us feel comfortable, confident, and truly appreciated. Love is the color of life, and something we aspired to have for a lifetime.

Frank & Co understands that love is a timeless bond. Just like a natural diamond, excavated from the earth that becomes special overtime. It is the expression of how nurturing something valuable can be the most precious thing. With natural diamond, we can simulate and express our love with people and various relationships of our life: romantic ones, and platonic ones. Every single union deserves something special to commemorate just how sacred it is.

The campaign successfully highlights that natural diamond is the ultimate symbol of appreciation for love in all shapes and sizes. Because timeless love, will always be born from the earth.

Stills

A diamond ring in an open box, catching soft window light
Frame / 00:02
A close moment during the Frank and co. A Timeless Love proposal film
Frame / 00:05
A frame from the Frank and co. A Timeless Love campaign film
Frame / 00:08

Campaign films

Wedding Season

90 seconds / English subtitles

Gifting Season

64 seconds / English subtitles

Key visuals

Bride and groom beside diamond wedding rings
Wedding
Couple leaning close beside diamond engagement rings
Engagement
Parent and child holding hands beside a diamond bracelet
Childbirth
Woman wearing diamond jewellery beside a diamond pendant
Legacy
Couple facing each other beside diamond earrings
First Meeting
Man embracing his mother beside a diamond necklace
Maxime & Mom
Twin sisters holding hands beside a diamond bracelet
Twins
Couple posing beside diamond earrings
Maxime & Maudy

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