Burn Your Fear
Sasa
Sasa
Burn Your Fear
Cooking can feel difficult at the first step. People may know the recipes and techniques, yet hesitate because they fear disappointing themselves or others.
SASA and Kedux Garage gave that fear a physical form through an Ogoh-Ogoh, a Balinese effigy traditionally made to represent negative energy.
The campaign invites people to burn that fear and start cooking.
Full film
