Air Minum Biru
People will always need water to survive. But a quality water that is accessible and affordable to all can be a bit scarce. This is why democratizing clean water is essential - and highly sought after. The drinking water that is not only healthy for you, but also something you can acquire according to how much you need.
Air Minum Biru intends to make healthy, clean water attainable to people. We have a lower price per gallon of water than AMDK (Ready to Drink Water), with more drink to use for many occasions. We have our water refilling stations spread across more than 800 locations in Indonesia. To emphasize that Air Minum Biru is the correct choice for any of your water necessities - especially for household chores - we bring out Andre Taulany as the face of the Air Minum Biru.
The campaign consists of more than just a TVC. We have Pasukan Biru as an activation where we have a convoy of men dressed in blue riding around town demonstrating the importance of Air Minum Biru. We also have a nationwide quiz that was successfully bringing in more people to try and consume Air Minum Biru.
