Sunlight (Unilever)
Mothers are truly the unsung heroes in everyday life. They take care of you constantly, they do all the chores, they make sure everything is ready to go. Most of what they did we don’t truly appreciate. And when it comes to the kitchen, we often lauded the task of cooking - but the cleaning part where everything goes to normal without a spot of dirt? Well, people overlook that a lot.
That is a shame when you know that it took quite a lot of energy to clean dishes. In fact, when repeated regularly washing dishes equals the amount of energy spent by athletes training for the Olympics. That is why with this campaign, we encourage people to see that mothers doing the mundane task of washing dishes every day is equal to athletes practicing for their sport.
Launched in parallel with summer olympic 2024, SUNLIGHT OLIMPIRING touched millions of mothers across Indonesia as views climbed to 30 million within the first three months of launch. Because mothers are the true winners.
